During a business trip, B&G discover the in-ear jewellery headphones and particularly the ones adorned with strass. 

Worn all around the world, they have become an essential accessory for all the fussiest fashion-followers.

The founders who love music, have been  part of the fashion industry for the last twenty years. They know how to surprise young consumers with famous brands of clothes and accessories which offer stunning designs : strass jeans, faded materials etc.

They now want to offer this new audio concept to  novelty-seeking customers  with a unique collection of headphones which sound as good as they look.

Keysiu is a combination of two English words « keys » and « you » - easily said in most European countries. The key is  the lucky charm symbol.

The main color is black which personifies elegance and simplicity – this is the message of a stylish yet affordable brand.

Strass, as used as the dot on the « i » of the Keysiu label ceated by a qualified designer is a reminder of the crystal charms which make those headsets so stylish.